Define content marketing and give an example of a content asset.

• A. Paying for ads to boost product sales; example: banner ad.
• B. Creating valuable content to attract and engage an audience; example: a blog post.
• C. Selling content subscription.
• D. Producing product labels.

Answer: (B)

Content marketing centers on delivering valuable, relevant content to attract and engage an audience, with the goal of building trust and guiding prospects through the buying journey. An example of a content asset is a blog post, because it provides useful information, answers questions, and can be discovered and shared by potential customers to learn about a topic related to the business. This differs from paid advertising, which relies on paid placements to promote products, and from other options that focus on monetization, packaging, or short-term promotional tactics rather than creating enduring, helpful content.