Promotion of a product by a well-known person, expert, or influencer

• A. Celebrity endorsements
• B. Brand image
• C. Product endorsement
• D. Slogan

Answer: (C)

Promoting a product through a well-known person who publicly supports it relies on endorsement—the act of vouching for the product to transfer the endorser’s credibility to the product. This approach, known as product endorsement, leverages the endorser’s trust and reach to influence how people view the product and their likelihood of buying it. It’s different from brand image, which is the overall perception of the brand rather than a single endorsement, and from a slogan, which is just a catchy phrase used in marketing. While the term celebrity endorsements is often used when the endorser is a famous person, the broader concept applicable here is product endorsement, encompassing endorsements by celebrities, experts, or influencers.