The introduction of a new product to the market (often with a campaign)

• A. Brand extension
• B. Product launch
• C. Brand loyalty
• D. Slogan

Answer: (B)

Launching a new product to the market, often accompanied by a promotional campaign, is all about bringing something new to customers and coordinating marketing efforts to introduce it, create awareness, and drive adoption. This term captures the full process of releasing the product and the accompanying activities, from messaging to distribution plans. A brand extension would involve adding a new product within an existing brand but isn’t necessarily the initial market entry for a new item. Brand loyalty describes customers’ ongoing preference for a brand, not the act of introducing a new product. A slogan is a short advertising line, not the event of bringing a new product to market. So the described scenario best matches a product launch.