What does GDPR primarily govern in marketing?

• A. Pricing regulation.
• B. Data privacy and handling, including consent.
• C. Text message length.
• D. Color usage in ads.

Answer: (B)

GDPR is all about protecting individuals’ personal data and how that data is collected, stored, and used in marketing. It establishes rules for processing personal information—who can handle it, for what purpose, and how long it can be kept—and it places a strong emphasis on consent, transparency, and the rights of data subjects. In practice, marketers must obtain clear permission to use someone’s data for communications, explain what data is collected and why, minimize what they collect, securely manage it, and respect rights like access, correction, deletion, and withdrawal of consent. It also covers responsibilities for data security and breach notification. This focus on privacy and data handling is why it’s the best answer, and it doesn’t govern things like pricing, text message length, or color use in ads.