Which of the following statements correctly distinguishes demographic, geographic, psychographic, and behavioral segmentation with examples?

• A. Demographic: age/income; Geographic: location; Psychographic: lifestyle/values; Behavioral: usage/loyalty.
• B. Demographic: gender only; Geographic: weather; Psychographic: occupation; Behavioral: color preference.
• C. Demographic: location; Geographic: income; Psychographic: education; Behavioral: age.
• D. Demographic: usage; Geographic: loyalty; Psychographic: price sensitivity; Behavioral: income.

Answer: (A)

The main idea here is how different bases for market segmentation line up with typical examples. Demographic segmentation uses measurable population characteristics, like age and income. Geographic segmentation looks at where people live, such as location. Psychographic segmentation groups people by their attitudes, values, lifestyles, and interests. Behavioral segmentation focuses on actions people take, such as how often they use a product or how loyal they are to a brand. The statement that lists Demographic as age and income, Geographic as location, Psychographic as lifestyle and values, and Behavioral as usage and loyalty reflects these standard mappings accurately, making it the best choice. The other options mix attributes in ways that don’t align with how these segments are typically defined—for example, treating weather as geographic, or using color preference or occupation in places that don’t fit the common segmentation bases.