Which statement about brand positioning maps is true?

• A. It highlights production costs.
• B. It visualizes consumer perceptions on two attributes.
• C. It tracks supply chain routes.
• D. It forecasts stock prices.

Answer: (B)

Brand positioning maps show how customers perceive brands along two chosen attributes, placed on a two‑axis grid. By plotting each brand on those dimensions, you can quickly see where brands cluster, where gaps exist, and how a new or repositioned brand might fit in the market. For example, you might map price (low to high) against perceived quality (low to high), revealing which brands compete in the same space and where an opportunity lies for another position. That focus on consumer perception on two attributes is exactly what the map is designed to visualize. The other options describe cost, logistics, or financial forecasting, which aren’t about visualizing how consumers view brands.