Which tactic involves giving away small trial versions to encourage purchase?

• A. Publicize
• B. Free samples
• C. Persuade
• D. Promote

Answer: (B)

Giving away small trial versions is known as offering free samples. This sampling tactic is designed to let potential customers experience the product with minimal risk, which makes them more likely to buy later if they like it. By reducing the barrier to try the product, free samples help build trust in quality and benefits, and they can spark word-of-mouth and faster purchase decisions after they’ve evaluated the sample. The other terms describe broader activities: publicizing is about spreading information to a wide audience, persuading is about convincing someone to change their attitude or take a specific action, and promoting is a general push to raise awareness and sales without necessarily providing a trial experience.