Which term describes a large outdoor advertising format typically placed alongside roads or in public spaces?

• A. Skyscraper ad
• B. Public transport advertising
• C. Billboard (hoarding)
• D. Wholesale

Answer: (C)

Recognizing the term for the large outdoor ad format placed along roads and in public spaces. This format is designed for high visibility with bold visuals and minimal text, meant to be read at a glance by people driving or walking by. It’s commonly called a billboard, also known as a hoarding in some regions. Billboards dominate roadside advertising because they capture attention quickly and are highly memorable for brand messages. A skyscraper ad refers to a tall, narrow sign on a building, which is large but not the usual roadside format. Public transport advertising appears on buses, trains, or stations, while wholesale is not a type of outdoor advertising format.