Which term describes the act of operating and managing a marketing campaign?

• A. Launch (a product/campaign)
• B. Run (a campaign)
• C. Eye-catching
• D. Thirst-quenching

Answer: (B)

Operating and managing a marketing campaign involves the ongoing execution, tracking, and optimization of activities across channels. The natural term for that continuous work is to run a campaign. Launch refers to the start or kickoff of the campaign, when you set things in motion, not the ongoing management. The other options describe attributes or things unrelated to the act of managing—eye-catching is about appearance, and thirst-quenching has no relation to marketing operations. In practice, teams plan, launch, and then run the campaign, continually monitoring metrics and adjusting budget, messaging, and timing as needed. For example, we will run the campaign across social, email, and search channels for four weeks.