Which term refers to unconventional, low-cost marketing tactics designed to gain maximum attention and word-of-mouth?

• A. Direct marketing
• B. Guerrilla Marketing
• C. Experiential marketing
• D. Content marketing

Answer: (B)

Guerrilla marketing is about using unconventional, low-cost tactics to grab a lot of attention and spark word-of-mouth buzz. The idea is to surprise people in public spaces or through creative stunts that stand out far more than traditional ads, often requiring little money but delivering high visibility and social sharing. This approach relies on creativity, timing, and public engagement to accelerate brand awareness without big media budgets.

Direct marketing focuses on targeted, direct outreach channels like mail or email. Experiential marketing centers on creating immersive brand experiences for consumers. Content marketing builds trust over time by delivering valuable information. The description in question aligns best with guerrilla marketing because it specifically emphasizes low-cost, high-impact tactics designed to generate broad attention and organic discussion.